Turn a broad business ambition into a focused product strategy your team can use. Use the example as a starting point, then adapt the steps to your product, team, and evidence.
WHAT YOU’LL LEAVE WITH
A one-page strategy with a target segment, outcome, choices, and assumptions.
Before you begin
- A business objective and known constraints
- Customer evidence and a baseline measure
- Input from design, engineering, and commercial partners
STEP 01
Name the change you want
Replace “launch a dashboard” with the behavior or result it should enable. Example: help new administrators complete their first useful setup without assisted support. State the affected segment and the observation window.
STEP 02
Check the baseline
Define the measure before selecting a target. Record who is included, what event counts, and where the data comes from. If measurement is missing, name that gap instead of inventing a starting number.
STEP 03
Choose where to focus
Identify the audience and problem that deserve attention now. Compare a small number of opportunities against evidence, business relevance, and team capability. Explain what you are choosing not to pursue during this period.
STEP 04
Explain why the approach could work
Link the proposed product change to a user behavior and a business outcome. Example: clearer setup guidance may reduce confusion, increase task completion, and lower assisted onboarding effort. Each link is a hypothesis to examine.
STEP 05
Make assumptions and limits visible
List the assumptions that could invalidate the strategy. Separate technical, customer, and commercial uncertainty. Ask AI to challenge the logic using your supplied evidence, then verify its critique with the team.
STEP 06
Set a review point
Agree on an owner, evidence to collect, and a date or trigger to revisit the choice. A strategy should help the team make new decisions; it should not become a slogan that survives contrary evidence.
MAKE THIS PROMPT YOUR OWN
Using the supplied objective, customer evidence, and constraints, draft a one-page strategy. Separate evidence from assumptions. State the audience, desired outcome, strategic choices, non-goals, and evidence that would change the approach. Identify unsupported links; do not invent metrics.
YOUR EDITABLE WORKSHEET
Strategy brief
Choose a customer outcome and make your strategic choices visible.
Download the template ↓Check your work
- Is the desired change observable?
- Are the strategic choices explicit?
- Does every claim have evidence or an assumption label?
- Is there a meaningful review trigger?
Further reading: related templates & resources ↗
Editorial guide · Reviewed September 27, 2026. Tool interfaces may change.